Book Proposal – The Ultimate Sales and Marketing Tool for Your Book

| January 13, 2012 | Comments (251)

BOOK PROPOSALS

A well-written book proposal is the ultimate sales and marketing tool for your book! Period.

You don’t know how many times I hear clients say, “Do I really have to write a book proposal?”

Yes, you really do have to write a book proposal!

It doesn’t matter whether you intend to self-publish your book, or you seek a a traditional publishing deal, either way you MUST write a book proposal or have an experienced person write the proposal for you. The book proposal is your business plan for your book.

If you want to enter the freeway of book publishing success, you must exit onto the on-ramp marked “Book Proposal.” There is no getting around this, and I will gladly tell you why.

I know this because when I wrote my first book proposal, it was a revelation!

rev·e·la·tion

  1. the act of revealing or disclosing; disclosure.
  2. something revealed or disclosed, esp. a striking disclosure, as of something not before realized.

It was so powerful, that now I require all my clients to have a completed book proposal, even for clients who intend to self-publish.

WHY?

Because… the book proposal is where the power lies.

When you go through the process of writing the proposal you are creating the business plan for your book.

As an author, you have to know all about your book, inside and out.

WHY?

So you can pitch it!

You have to know what you are talking about….

You are the expert of your book.

If you want to talk to publishers, you have to realize that they are going to expect you to answer a lot of questions about your book.

And, you can’t blame them because they are going to be taking a chance on your book, so you better know how to explain everything about it.

That includes MARKETING.

Marketing is the most important thing. Many new authors miss the boat on the marketing.

That’s why the book proposal is so important. It forces you to create a marketing plan for your book.

You’ll know exactly who your customer is.

You have to know this so you can convince the publisher to work with you.

Or, so you know what to do with your book once it is completed!

Doing a book proposal is really not so bad, and with the right attitude, it can be fun!

How cool is it to really know everything about your book project, and be able to clearly communicate everything great about your book to other people when you talk about it?

It’s very cool, and it makes you look really good.

So get with the proposal.

All you need is title, complete description, the primary benefit of the book, explanation of what the book is about, the specifications, your target market, marketing plan, competition survey, chapter outline (TOC) and sample chapter.

Not the whole book! Non-fiction and cookbooks can be pitched with a proposal. But memoirs require a completed manuscript.

You may or may not get a publisher interested in your book, but you will have your proposal and you’ll be able to make an educated decision about your next steps.

You’ll also have your marketing plan, so you’ll know exactly what to do to market your book should you decide to publish yourself.

Book proposals ROCK!

So get busy. There is still time to write your proposal this year and get it out there!

Contact me if I can be of service to you. I love working on a good book proposal!

A book proposal coaching partnership with me will provide you with an amazing opportunity!

PERSONAL BRANDING for AUTHORS

I am excited to help authors develop their personal brand while developing their author’s platform as their book project progresses.

An incredible opportunity exists for authors at this time. The publishing industry is changing rapidly. New methods must be employed if an author is to be successful. Part of the newness is the advent of the creation of a person’s “Personal Brand.”

The most important thing to consider when creating a brand for yourself is that “you” are the most important product.

The way you position yourself in the marketplace will determine how hard you have to work in the future to get the results you desire.

You want to work smart, not hard. You want to attract the right customers and clients that want what you have.

If you’re an entrepreneur, you want to be able to have the freedom to work when you want, and have the freedom to choose the clients you want to work with.

If you’re a business owner, you need to realize that your brand and your business are connected. Neither one can truly succeed without the other.

So, the success of your brand will depend on how true it comes to the real you and, how well you manage and communicate that image to the marketplace.

Either way, you’ll need to know who you are, what you stand for, and what qualities make you unique.

A personal brand is exciting because it tells the world about you, your values, and your beliefs. When properly crafted, your brand will allow your customers to know, like, and trust you.

This feeling will build into a relationship between you and your customer, giving them the confidence to expect the same quality experience with you every time.

Once you’re clear on your brand, you’ll have so many choices about the ways you can communicate that out to the world. The middlemen are gone.

By embracing social media as the incredible tool that it is, you’ll be able to maintain and expand your brand and reach millions of people with a few keystrokes a day!

EDITING

My goal as your editor is to work with you to preserve and maintain your unique “voice,” while clarifying your meaning without changing the meaning of your content.

Because your personal goals are important to me, I’ll work with you to first understand what you envision as your highest outcome for your manuscript.

I can offer you the type of editing you need, based on an analysis, your goals, and the amount of involvement you want to commit to. This process will ensure the results you expect for your project.

Please contact me for a consultation and estimate.

publisher@balancedrockpress.com

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