Category: publishing
Books, Branding and Brilliance: How To Brand Yourself By Association
If you want to be a successful author you have to continue to associate yourself with people who are more successful than you are. The same thing goes for companies. Have you worked for large companies in the past? If you have, that is a good thing. Take a look at your resume. What well-known trusted company names are on there? If you have some, they can help you build trust with your new audience because people make associations.
Balanced Rock Press to publish new cookbook: “For the Love of Cherries”
Another cookbook in a series of books to be co-written by author/publisher Laura Denktash and Chef Franco Lania is entitled “For the Love of Cherries.” Who doesn’t love cherries? They are one of the fleeting treats of summer that must be enjoyed fresh as many opportunities as possible. Cherries are good for you and good [...]
Mediterranean Goddess Cookbook – Scheduled for Fall 2013 Release
When author and publisher Laura Denktash met Chef Franco Lania in February of this year to begin work on Franco’s first book, they had no idea they would be collaborating on several more books! But… the excitement grew as they began discovering they worked well as a team, and had similar interests and experience to [...]














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